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Alt-Burger: Transforming Populist Food Systems

Sophie Christman


This article argues that there exists a problematic nexus between the industrial livestock industry, US food system policies, and American propagandist literature. The essay’s specific aim is to transform carnivorous appetites by subverting the integrity of America’s national gastronomic emblem – the hamburger. The article examines how hamburgers are unsustainable food system commodities that exacerbate state-sanctioned climate change, analyzes the underpinnings of ecophobic beef literature—specifically the graphic narrative—that serves as state propaganda, and shows how American comics can alternately promote sustainability nexuses by creating awareness of how food systems impact climate change.


American propaganda; Bob’s Burgers; climate change; Fox Broadcasting Network; hamburger; Industrial Livestock

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DOI: http://dx.doi.org/10.13185/KK2020.03332