Imagining East Asia in Southeast Asia: A Case Study of the Reception of Korean TV Dramas Amongst Thai Viewers

Abstract

This paper is part of a wider project which aims to address the cultural relationship between the Southeast Asian region and the very problematic and abstract label of East Asian Popular Culture. This paper aimed to investigate how such products have been received within a nation that is separate from East Asia yet still a part of Asia and heavily connected to this region in various political, geographic and economic ways.