Stagnant Fans and Retired Fans: The Other Side of Hallyu Fandom in the Philippines

Abstract

The study aimed to answer the questions of how both hallyu itself has evolved, as well as the Filipino fans of hallyu, and why some of these fans lie low or drop out of the hallyu fandom. Results showed that a Filipino fan's interest on hallyu evolve over time. However, the interest and knowledge of Korea's traditional and modern, cultural, and linguistic aspects continue to benefit even the so-called stagnant and retired fans.